LOVALTO.
Industries / Financial Services

Financial services is not a vertical for us. It is the specialization.

Deep expertise in banking, lending, and wealth management. We combine operational experience in banking and sales with technical mastery of Salesforce Financial Services Cloud.

Schematic: core banking, the loan origination system, and custodians feed one Financial Services Cloud record that bankers, loan officers, and advisors work from, with an audit trail underneath. CORE BANKING BALANCES LOS ORIGINATION CUSTODIANS HOLDINGS SALESFORCE FSC ONE RECORD BANKER CLIENTS LOAN OFFICER PIPELINE ADVISOR HOUSEHOLDS AUDIT TRAIL CRA / BSA / OFAC
Banks / Wealth / Insurance Banking background Senior architects only
Sound familiar?

Where financial services orgs come apart.

Financial services Salesforce consulting is the design and delivery of Salesforce, including Financial Services Cloud, for banks, lenders, wealth managers, credit unions, and insurers. It is LOVALTO's specialization: we combine operational experience in banking and sales with Financial Services Cloud expertise, so loan origination, compliance, and core banking integration work the way institutions actually operate.

Salesforce was configured from a demo playbook

The org describes a generic sales process, not how a credit memo moves, how a relationship manager covers a household, or how a branch hands a borrower to lending. The real work goes back into spreadsheets beside it.

Built for the demo

The core holds the truth, and CRM holds a copy

Balances, transactions, and account status live in core banking. Salesforce works from a partial sync that drifts, so the relationship view and the system of record disagree in front of the customer.

Two versions of the balance

Compliance lives outside the workflow

CRA, BSA/AML, OFAC, and fair lending checks happen in email and side files, and the audit trail gets rebuilt by hand each time an examiner asks for it.

Audit trail by hand
What we build

Where we do our deepest work.

We've configured FSC for commercial banks, retail branches, and lending operations, not from a demo playbook but from years inside these environments.

Loan origination and underwriting

Commercial loan origination, credit analysis, and underwriting workflows, with the mortgage pipeline, borrower portals, and loan officer productivity tools on the same record.

Retail and branch banking

Retail account opening, branch operations, and personal banking relationships, alongside treasury management, deposit accounts, and financial wellness programs.

Compliance in the workflow

CRA tracking, BSA/AML workflows, OFAC screening, and fair lending, designed around the banking regulations, compliance requirements, and audit expectations that drive system design.

Core banking integration

Real-time balances and transactions with batch reconciliation, so the relationship view in Salesforce matches the core system of record. See Integrations.

Household and advisor workflows

Household grouping, relationship mapping, and financial account aggregation, with book of business analytics, meeting prep, and mobile advisor access.

Portfolio, suitability, and onboarding

Investment tracking, portfolio monitoring, and AUM-based fee calculations, suitability documentation and trade review, and digital account opening with KYC/AML verification.

Who we work with

We speak your language.

Unlike consultants who only know Salesforce theoretically, we understand how financial institutions actually operate, from regulatory compliance to relationship management and from loan origination to wealth advisory.

Banks and commercial lenders

Commercial banking / Retail branches / Lending operations / Mortgage

Loan origination, compliance, and core banking integration are where we do our deepest work. That covers commercial lending and underwriting, retail account opening and branch operations, treasury management and deposits, and the mortgage pipeline with its borrower portals.

Wealth managers and RIAs

Wealth advisors / RIAs / Asset management

Purpose-built FSC solutions for wealth advisors, RIAs, and asset management firms. We understand custodial integrations (Schwab, Fidelity, Pershing), SEC and state compliance including Form ADV, fiduciary compliance, and the advisor workflows that actually drive AUM growth.

Credit unions and community banks

Member services / Lending / Branch operations / Member growth

Member-focused, relationship-driven, and compliance-aware. Member onboarding, account services, and portal access; consumer, vehicle, mortgage, and member business loans; teller transactions, vault management, and appointment scheduling; and referral tracking, cross-sell campaigns, and retention programs that grow the membership.

CDFIs and mission-driven lenders

Small business lending / Real estate and community facilities / Technical assistance / Impact reporting

A community development lender runs a lending operation with a nonprofit's funders behind it, and Salesforce has to serve both. We build the lending side, from application intake and underwriting through closing, servicing, and portfolio monitoring, next to technical assistance and program tracking. Borrower outcomes then roll up into the impact reporting the CDFI Fund, investors, and grantors expect. Nonprofits and CDFIs get a reduced rate on Hourly Consulting, with no long-term contract or monthly minimum.

Insurers and brokers

Life and annuities / P&C / Commercial lines / Surplus lines

Policy administration, underwriting workflows, and claims processing across life, P&C, and commercial lines. Quote-to-bind, renewals, endorsements, and agent commission tracking, with broker portal management, state filings, regulatory reporting, and producer licensing.

Real-world experience

Informed by operations, not just documentation.

Our financial services expertise isn't just technical. See our deep dive on Financial Services Cloud & nCino consulting.

Regional banking delivery

Deployed enterprise Salesforce solution supporting retail and commercial banking divisions at a regional bank.

Lending platform

Commercial loan pipeline with integrated lending operations and automated credit workflows.

Operational background

Real-world experience in sales and banking operations. We understand how financial institutions actually work.

Regulatory knowledge

Understanding of banking regulations, compliance requirements, and audit expectations that drive system design.

Where this connects

Start where the pain is.

If the core banking or LOS connection is the problem, that is Integrations. If the platform itself needs work, that is Core Salesforce. If a prior rollout stalled, start with Implementation Recovery. The same playbook, heavy on audit trails and risk-aware data architecture, carries into Healthcare & Life Sciences. See all industries.

Built for banking.

From application to servicing, we architect every step of the lending lifecycle, with FSC, nCino, and regulatory compliance baked in.