In the Wild.
A nature documentary about Salesforce orgs, observed from a respectful distance.
Episodes
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Ep. 01 0:20The Feature RequestEvery spring, it sets out for phase two. None have ever arrived.
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Ep. 02 0:20The Senior PartnerSeen only once per project, at kickoff.
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Ep. 03 0:20The AI PilotLaunched with enormous fanfare, fourteen months ago.
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Ep. 04 0:20The Watering HoleGiven a quarter-million-dollar CRM, they still gather at the watering hole.
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Ep. 05 0:20The Legacy AutomationAncient. Enormous. Nobody here knows what it does.
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Ep. 06 0:20The Required FieldFierce guardian of data quality. Nothing gets past it.
Characters, companies, and orgs are fictional. Any resemblance to your org is the point.
For the office with the sound off.
Ep. 01: The Feature Request
NarratorHere, in its natural habitat… the feature request.
NarratorEvery spring, it sets out for phase two.
NarratorThe journey is long.
NarratorNone have ever arrived.
End cardWe build phase two.
Ep. 02: The Senior Partner
NarratorThe senior partner. Seen only once per project… at kickoff.
BradI'll be with you every step of the way.
NarratorHe rolled off the project that Friday, leaving it in experienced hands.
TylerI started Monday.
End cardThe architect who scopes it builds it.
Ep. 03: The AI Pilot
NarratorThe AI pilot. Launched with enormous fanfare… fourteen months ago.
CraigHonestly? It's basically running the business now.
The pilotYour top account is… Test Account. Do not use.
NarratorTragically… it's right.
End cardWe get your org ready for AI.
Ep. 04: The Watering Hole
NarratorThe sales team. Given a quarter-million-dollar CRM… they still gather at the watering hole.
DanaOur dashboards update automatically.
NarratorThey do not.
NarratorKevin is the automation.
End cardLet Kevin go home.
Ep. 05: The Legacy Automation
NarratorThe legacy automation. Ancient. Enormous. Nobody here knows what it does.
TamsinNigel said… never turn it off.
NarratorNigel left in 2017.
End cardWe find out what it does.
Ep. 06: The Required Field
NarratorThe required field. Fierce guardian of data quality. Nothing gets past it.
MeredithWe made every field required. Our data's never been cleaner.
NarratorThe region's fastest-growing industry… is asdf.
End cardWe check what gets in.
Recognize the habitat?
Every episode is a pattern we get called in to fix. Tell us which one lives in your org.